In partnership with
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Hey — welcome back to Ray Phoenix AI.
Last week I covered 3 AI tools saving small business owners 5+ hours a week. This week I want to go deeper on one of them — Claude — because most people use it wrong and wonder why it doesn't work.
Here's the mistake and how to fix it.
The mistake everyone makes:
They open Claude and type something vague like "write me an email" or "help me with marketing."
Claude gives them something generic. They think AI is overhyped. They close the tab and never come back.
Sound familiar?
Here's what's actually happening: Claude is only as good as the context you give it. A vague question gets a vague answer. A specific question with real context gets something genuinely useful.
The fix — takes 2 minutes to set up once:
Open Claude and paste this exact prompt — fill in the brackets:
"You are my business assistant for [your business name]. Here is what my business does: [describe it in 2-3 sentences]. Here are two examples of how I write to customers: [paste 2 real emails or messages you've sent]. From now on whenever I ask you to write something, match this voice and style exactly."
Hit enter. Claude will confirm it understands.
From that moment every single output sounds like you — not like a robot, not like every other AI-generated email flooding people's inboxes.
3 things to try immediately after setting it up:
1. Clear your email backlog
Paste any email you've been avoiding and say "write a professional reply to this." Edit lightly. Send it. Takes 30 seconds instead of 20 minutes.
2. Write this week's social media posts
Say "write 7 social media posts for my business for this week. Mix educational tips, behind the scenes content, and one promotional post. Keep each under 100 words."
Done in seconds. Scheduled for the week.
3. Draft a proposal
Say "write a professional proposal for [describe the job]. Client name: [name]. Include scope of work, timeline, and investment."
Done in under a minute.
This week's challenge:
Set up Claude with your business context using the prompt above. Then use it for one real task before Friday.
Hit reply and tell me what you used it for — I read every single response and reply to most of them.
See you next Tuesday.
— Raymond Phoenix
Ray Phoenix AI
rayphoenixai.beehiiv.com
P.S. Still haven't grabbed the free 50 AI prompts? They're yours right now — no catch: https://rayphoenix5.gumroad.com/l/free-product
Want to go deeper? The AI Playbook has everything you need to get AI running in your business in 30 days: https://rayphoenix5.gumroad.com/l/the-ai-playbook
You're getting this because you subscribed to Ray Phoenix AI. Unsubscribe anytime — no hard feelings.
